Should we open a taproom? One session settled it
Independent craft brewery, 8 staff · Starter Pack
Where it started
A local unit had come up for lease, and the two founders were split: one wanted to open a taproom and go all in on the brand, the other wanted to stay lean and keep wholesale as the focus. They'd been arguing about it, gently, for months.
What we did
We used the session to get past the excitement of the opportunity and into the actual numbers and the actual appetite: what a taproom would take from them operationally, and whether either of them really wanted to run one day to day.