Growing to two sites without the second one falling apart

Independent physiotherapy practice, 2 clinics · Growth Partnership

Where it started

The founder had built a genuinely excellent single-site clinic: booked out, great reputation, loyal patients. Opening a second site had seemed like the obvious next step. Eighteen months in, site two still didn't feel like theirs: bookings inconsistent, standards slipping, the founder splitting her time and neither site getting her full attention.

What we did

Where they landed

By month three, site two was hitting the same patient satisfaction scores as site one, without the founder there five days a week. She got two days a week back to see her own patients, which is the part of the job she actually loves.