One session, one plan: an agency owner gets unstuck

Boutique marketing agency, 12 people · Starter Pack

Where it started

The agency was doing fine on paper: decent client roster, team busy, invoices going out. But the founder was exhausted, saying yes to every brief that came in, and had no real idea what the agency was actually meant to be good at. Growth wasn't the problem. Direction was.

What we did

One 90-minute session was enough to name it: they'd built a generalist shop trying to be everything to everyone, and it was quietly draining everyone in the building. We worked through what the agency was genuinely excellent at, versus what it just tolerated, and built a one-page plan around it.

Where they landed

The founder walked out with a clear filter for the next pitch: does this fit what we're actually good at, or not. Two clients that didn't fit were let go within the month. Stress down, focus up, and a plan the whole team could see themselves in.